TY  - BOOK
AU  - Phillips,Jack J.
AU  - Breining,M.Theresa
AU  - Phillips,Patricia Pulliam
TI  - Return on investment in meetings and events: tools and techniques to measure the success of all types of meetings and events 
SN  - 9780750683388 (pbk.)
U1  - 658.456 
PY  - 2008///
CY  - Oxford
PB  - Elsevier/Butterworth-Heinemann
KW  - Business meetings
KW  - Evaluation
KW  - Trade shows
KW  - Special events
KW  - Congresses and conventions
KW  - Seminars
KW  - Rate of return
N1  - Includes bibliographical references and index; 1. The need for the ROI methodology in the meetings and events industry - 2. The ROI methodology: a brief overview - 3. The alignment: defining needs and objectives - 4. Measuring inputs and indicators - 5. Measuring reaction and perceived value - 6. Measuring learning and confidence - 7. Measuring application and implementation - 8. Measuring and lsolating the impact of meetings and events - 9. Monetary benefits, costs, and ROI - 10. Intangible benefits - 11. Reporting results - 12. Implementing and sustaining the evaluation system - Appendix - Index
ER  -