Handbook of relationship marketing /  Jagdish N. Sheth, Atul Parvatiyar, editors. 
 Relationship marketing.l 

 - Thousand Oaks :  SAGE,  c2000. 
 - xvi, 660 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Pt 1: Domain, evolution, and growth of relationship marketing: alternative perspectives -- Pt II: Conceptual and theoretical foundations of relationship marketing -- Pt III: Partnering for relationship marketing -- Pt IV: Enablers of relationship marketing -- Pt V: Teaching and research implications of relationship marketing - Index. 
<br/><br/><label>ISBN: </label>0761918108 (hbk.) 9780761918103 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812  / HAN