TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Parvatiyar,Atul
TI  - Handbook of relationship marketing: Jagdish N. Sheth, Atul Parvatiyar, editors
SN  - 0761918108 (hbk.)
U1  - 658.812 
PY  - 2000///
CY  - Thousand Oaks
PB  - SAGE
KW  - Relationship marketing
N1  - Includes bibliographical references and index; Pt 1: Domain, evolution, and growth of relationship marketing: alternative perspectives -- Pt II: Conceptual and theoretical foundations of relationship marketing -- Pt III: Partnering for relationship marketing -- Pt IV: Enablers of relationship marketing -- Pt V: Teaching and research implications of relationship marketing - Index
ER  -