Explorations of marketing in society /
Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors].
- Mason, Ohio : Thomson, c2007.
- xix, 955 p. : ill. ; 25 cm.
Assembles academic contributions that have already been published in journals, coupled with invited commentaries.
Includes bibliographical references and index.
9780324304305 (hbk.) 0324304307 (hbk.)
Marketing--Social aspects. Consumer behavior Social marketing. Marketing--Moral and ethical aspects. Public interest.