TY  - BOOK
AU  - Gundlach,Gregory T.
AU  - Block,Lauren G.
AU  - Wilkie,William L.
TI  - Explorations of marketing in society
SN  - 9780324304305 (hbk.)
U1  - 306.34 
PY  - 2007///
CY  - Mason, Ohio
PB  - Thomson
KW  - Marketing
KW  - Social aspects
KW  - Consumer behavior
KW  - Social marketing
KW  - Moral and ethical aspects
KW  - Public interest
N1  - Assembles academic contributions that have already been published in journals, coupled with invited commentaries; Includes bibliographical references and index
ER  -