Sayre, Shay. <br/><br/>
Entertainment marketing & communication :  selling branded performance, people, and places / 
 Entertainment marketing and communication 
Shay Sayre. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2008. 
 - xxii, 489 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Pt. I: The entertainment industry -- Pt. II: Entertainment audiences and audience research -- Pt. III: Applying marketing and communication principles -- Pt. IV: Industry applications -- Pt. V: Case studies from the real world of experiental entertainment - Postscript - Glossary - Index. 
<br/><br/><label>ISBN: </label>9780131986220 (pbk.) 0131986228 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Leisure industry--Marketing.--United States<br/>Performing arts--Marketing.--United States<br/>Entertainment events--Marketing.--United States<br/>Amusements--Marketing.--United States<br/>Tourism--Marketing.--United States<br/>Recreation--Marketing.--United States<br/>Consumer behavior--United States.<br/>Communication in marketing--United States.
<br/><br/><label>Dewey Class. No.: </label>790.2  / SAY