TY  - BOOK
AU  - Sayre,Shay
TI  - Entertainment marketing & communication: selling branded performance, people, and places 
SN  - 9780131986220 (pbk.)
U1  - 790.2 
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Leisure industry
KW  - United States
KW  - Marketing
KW  - Performing arts
KW  - Entertainment events
KW  - Amusements
KW  - Tourism
KW  - Recreation
KW  - Consumer behavior
KW  - Communication in marketing
N1  - Includes bibliographical references and index; Pt. I: The entertainment industry -- Pt. II: Entertainment audiences and audience research -- Pt. III: Applying marketing and communication principles -- Pt. IV: Industry applications -- Pt. V: Case studies from the real world of experiental entertainment - Postscript - Glossary - Index
ER  -