Peppers, Don. <br/><br/>
Managing customer relationships :  a strategic framework / 
Don Peppers, Martha Rogers. 
 - 2nd ed. 
 - Hoboken, N.J. :  Wiley,  c2011. 
 - xv, 512 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470423479 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Consumers' preferences.<br/>Relationship marketing.<br/>Information storage and retrieval systems--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812  / PEP 2011