Islamic marketing and branding :  theory and practice / 
edited by T C Melewar and Sharifah Faridah Syed Alwi. 
 - First Edition. 
 - 1 online resource. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781472440976 1472440978 9781315590035 (ebook) 9781317112235 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Islamic countries.<br/>Branding (Marketing)--Islamic countries.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.800917/67