TY  - BOOK
AU  - Melewar,T.C.
AU  - Alwi,Sharifah Faridah Syed
TI  - Islamic marketing and branding: theory and practice 
SN  - 9781472440976
U1  - 658.800917/67 23
PY  - 2018///
CY  - New York
PB  - Routledge
KW  - Marketing
KW  - Islamic countries
KW  - Branding (Marketing)
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=841612
ER  -