Borg, James

Persuasion : the art of influencing people / James Borg. - 2nd ed. - Harlow : Pearson/Prentice Hall, 2007. - xv, 267 p. : ill. ; 22 cm.

1. The power of persuasion. 2. Being a good listener. 3. Attention please. 4. Mind your body language. 5. Memory magic. 6. Make words work for you - the power of psycholinguistics. 7. Telephone telepathy. 8. Negotiating for mutual benefit. 9. 'Difficult people (and their behaviour). 10. The personality spectrum.

9780273712992 (pbk.)


Persuasion (Psychology)

153.852 / BOR