Persuasion : the art of influencing people /
James Borg.
- 2nd ed.
- Harlow : Pearson/Prentice Hall, 2007.
- xv, 267 p. : ill. ; 22 cm.
1. The power of persuasion. 2. Being a good listener. 3. Attention please. 4. Mind your body language. 5. Memory magic. 6. Make words work for you - the power of psycholinguistics. 7. Telephone telepathy. 8. Negotiating for mutual benefit. 9. 'Difficult people (and their behaviour). 10. The personality spectrum.