Deceptive advertising : behavioral study of a legal concept /
Jef I. Richards.
- Hillsdale, NJ : b Lawrence Erlbaum Associates, c1990.
- xiv, 244 p. : ill. ; 24 cm
- Communication .
- Communication (Hillsdale, N.J.) .
Includes bibliographical references and index.
9780805806496 (hbk.) 0805806490 (hbk.)
Advertising laws--United States. Deceptive advertising--Psychological aspects.--United States