TY  - BOOK
AU  - Newlin,Kate
TI  - Passion brands: why some brands are just gotta have, drive all night for and tell all your friends about 
SN  - 9781591026877 (hbk.)
U1  - 658.827 
PY  - 2009///
CY  - Amherst, N.Y.
PB  - Prometheus Books
KW  - Brand name products
KW  - Consumers
KW  - Attitudes
KW  - Customer loyalty
KW  - Branding (Marketing)
N1  - Foreword by Mark DiMassimo; Includes bibliographical references (p. 263-270) and index
ER  -