Belch, George E <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - 8th edition 
 - xxv, 838 pages :  colour illustrations ;  29 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071284400 (paperback : international edition) 0071284400 (paperback : international edition) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL