TY  - BOOK
AU  - Koch,Richard
AU  - Nieuwenhuizen,Peter
TI  - Simply strategy: the shortest route to the best strategy 
SN  - 9780273708780 (pbk.)
U1  - 658.4012 
PY  - 2006///
CY  - Harlow, U.K.
PB  - FT Prentice Hall
KW  - Strategic planning
KW  - Business planning
N1  - Includes bibliographical references and index; 1. Overview - 2. What businesses are you in? - 3. Where do you make the money? - 4. How good are your competitive positions? - 5. What skills and capabilities underpin your success? - 6. Is this a good business to be in? - 7. What do the customers think? - 8. What about the competitors? - 9. Should you do something else? - 10. Who are we? What will we do? - 11. How to raise profits quickly - 12. Conclusion
ER  -