The social media business equation : using online connections to grow your bottom line /
Eve Mayer Orsburn.
- Boston : Course Technology Cengage Learning, c2012.
- xii, 195 p. : ill. ; 22 cm.
Includes index.
9781435459861 (pbk.) 1435459865 (pbk.)
Internet marketing. Social media--Economic aspects. Online social networks--Economic aspects.