Miletsky, Jason I.
Perspectives on branding /
Jason I. Miletsky, Genevieve Smith.
- Boston, Mass. : Course Learning, c2009.
- xvi, 276 p. : ill. ; 23 cm.
Includes index.
9781598638721 (pbk.) 1598638726 (pbk.)
Branding (Marketing)
Brand name products.
Branding (Marketing)--Case studies.
Brand name products--Case studies.
658.827 / MIL 2009