TY  - BOOK
AU  - Miletsky,Jason I.
AU  - Smith,Genevieve
TI  - Perspectives on branding
SN  - 9781598638721 (pbk.)
U1  - 658.827 
PY  - 2009///
CY  - Boston, Mass.
PB  - Course Learning
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Case studies
N1  - Includes index
ER  -