Readings in advertising, society, and consumer culture / 
edited by Roxanne Hovland, Joyce M. Wolburg, and Eric Haley. 
 - Armonk, N.Y. :  M.E. Sharpe,  c2007. 
 - xiii, 425 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. Advertising and consumer culture: Institutional and historical perspectives -- Part 2. Advertising and a consumer economy -- Part 3. Advertising rights and responsibilities: Protecting consumers in a consumer culture and a global economy -- Part 4. Advertising audiences: The consumers in a consumer culture and the ethics of cultural materialism -- Part 5. Appendix: Useful resources for consumers and advertisers in a Consumer Culture. 
<br/><br/><label>ISBN: </label>9780765615442 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects--United States.<br/>Consumption (Economics)--Social aspects--United States.
<br/><br/><label>Dewey Class. No.: </label>306.34  / REA