TY  - BOOK
AU  - Hovland,Roxanne
AU  - Wolburg,Joyce M.
AU  - Haley,Eric
TI  - Readings in advertising, society, and consumer culture
SN  - 9780765615442 (hbk.)
U1  - 306.34 
PY  - 2007///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Advertising
KW  - Social aspects
KW  - United States
KW  - Consumption (Economics)
N1  - Includes bibliographical references and index; Part 1. Advertising and consumer culture: Institutional and historical perspectives -- Part 2. Advertising and a consumer economy -- Part 3. Advertising rights and responsibilities: Protecting consumers in a consumer culture and a global economy -- Part 4. Advertising audiences: The consumers in a consumer culture and the ethics of cultural materialism -- Part 5. Appendix: Useful resources for consumers and advertisers in a Consumer Culture
ER  -