Bates, Suzanne. <br/><br/>
Discover your CEO brand :  secrets to embracing and maximizing your unique value as a leader / 
Suzanne Bates. 
 - New York, N.Y. :  McGraw-Hill,  c2012. 
 - xx, 230 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071762861 (hbk.) 0071762868 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Chief executive officers.<br/>Branding (Marketing)<br/>Corporate image.<br/>Leadership.
<br/><br/><label>Dewey Class. No.: </label>658.4092  / BAT 2012