@book{74215,
	author = {Wierenga, B.,},
	title = {Handbook of marketing decision models /},
	publisher = {Springer,},
	year = {[2017]},
	series = {International series in operations research & management science ;},
	address = {Cham, Switzerland :},
	edition = {Second edition.},
	url = {https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1555260}
}