Handbook of marketing decision models / 
Berend Wierenga, Ralf van der Lans, editors. 
 - Second edition. 
 - 1 online resource (598 pages). 
 - International series in operations research & management science ;  volume 254 .
 - International series in operations research & management science ;  254. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9783319569413 3319569414 
<br/><br/><label>Standard No.: </label>10.1007/978-3-319-56941-3  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Mathematical models.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.802