Dearlove, Des.

Business the Richard Branson way : 10 secrets of the world's greatest brand builder / Des Dearlove. - Oxford : Capstone, c1998 - xiii, 175 p. ; 22 cm. - Bigshots. .

1841120057 (pbk.) 9781841120058 (pbk.)


Branson, Richard.


Virgin Group--History.


Aeronautics, Commercial--History.--Great Britain
Brand name products--Great Britain.
Businessmen--Great Britain--Biography.
Success in business--Great Britain--Case studies.

338.04092 / DEA