Saget, Allison.

The event marketing handbook beyond logistics and planning / [electronic resource] : Allison Saget. - Chicago, Ill. : Dearborn Trade Pub., a Kaplan Professional Company, 2006. - xxvii, 300 p.

Includes index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Special events--Marketing.
Marketing.


Electronic books.

GT3405 / .S34 2006eb

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