Turow, Joseph.

Niche envy marketing discrimination in the digital age / [electronic resource] : Joseph Turow. - Cambridge, Mass. : MIT Press, c2006. - viii, 225 p. ; 24 cm.

Includes bibliographical references (p. [193]-215) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.





GBA669729 bnb

Uk


Consumer profiling.
Market segmentation.
Marketing--Technological innovations
Customer services--Technological innovations.


Electronic books.

HF5415.32 / .T95 2006eb

658.8/34