Electronic media management [electronic resource] /
Peter K. Pringle, Michael F. Starr.
- 5th ed.
- Burlington, MA : Focal Press, c2006.
- xv, 415 p. : ill. ; 26 cm.
Includes bibliographical references (p. 391-400) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2007. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Broadcasting--Management. Television stations--Management. Radio stations--Management.