Rosen, William. <br/><br/>
The Activation Imperative :  How to Build Brands and Business by Inspiring Action. 

 - Blue Ridge Summit :  Rowman & Littlefield Publishers,  2016. 
 - 1 online resource (223 pages) 
<br/><br/><label>ISBN: </label>9781442257054 1442257059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Product management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.8/27