TY  - BOOK
AU  - Rosen,William
AU  - Minsky,Laurence
AU  - Sutherland,Rory
TI  - The Activation Imperative: How to Build Brands and Business by Inspiring Action
SN  - 9781442257054
U1  - 658.8/27 23
PY  - 2016///
CY  - Blue Ridge Summit
PB  - Rowman & Littlefield Publishers
KW  - Branding (Marketing)
KW  - Product management
KW  - Electronic books
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1408951
ER  -