Tungate, Mark, 1967-

Fashion brands branding style from Armani to Zara / [electronic resource] : Mark Tungate. - 2nd ed. - London ; Philadelphia : Kogan Page, 2008. - xv, 264 p., [16] p. of plates : col. ill.

Includes bibliographical references (p. [253]-254) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Advertising--Fashion.
Branding (Marketing)
Fashion merchandising.


Electronic books.

HD9940.A2 / T86 2008eb