TY  - BOOK
AU  - Eastman,Susan Tyler
AU  - Ferguson,Douglas A.
AU  - Klein,Robert A.
ED  - ebrary, Inc.
TI  - Media promotion and marketing for broadcasting, cable, and the Internet
AV  - HE8689.7.M37 P76 2006eb
U1  - 384.55068/8 22
PY  - 2006///
CY  - Amsterdam, Boston
PB  - Elsevier/Focal Press
KW  - Television broadcasting
KW  - Marketing
KW  - Radio broadcasting
KW  - Cable television
KW  - Electronic books
KW  - local
N1  - Rev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002; Includes bibliographical references (p. 321-323) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - https://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10169794
ER  -