Riffe, Daniel. <br/><br/>
Analyzing media messages :  using quantitative content analysis in research / 
Daniel Riffe, Stephen Lacy, Frederick G. Fico. 
 - 2nd ed. 
 - Mahwah, N.J. :  Lawrence Erlbaum,  2005. 
 - x, 242 p. :  ill. ;  24 cm. 
 - LEA's communication series .
<br/><br/>Includes bibliographical references (p. 219-232) and indexes. 
<br/><br/>1. Introduction - 2. Defining content analysis as a social science tool - 3. Designing a content analysis - 4. Measurement - 5. Sampling - 6. Reliability - 7. Validity - 8. Data analysis - 9. Computers - References - Index. 
<br/><br/><label>ISBN: </label>0805852980 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Content analysis (Communication)<br/>Mass media--Research--Methodology.<br/>Mass media--Statistical methods.
<br/><br/><label>Dewey Class. No.: </label>302.23014  / RIF