TY  - BOOK
AU  - Riffe,Daniel
AU  - Lacy,Stephen
AU  - Fico,Frederick
TI  - Analyzing media messages: using quantitative content analysis in research 
SN  - 0805852980 (pbk. : alk. paper)
U1  - 302.23014 
PY  - 2005///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum
KW  - Content analysis (Communication)
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Statistical methods
N1  - Includes bibliographical references (p. 219-232) and indexes; 1. Introduction - 2. Defining content analysis as a social science tool - 3. Designing a content analysis - 4. Measurement - 5. Sampling - 6. Reliability - 7. Validity - 8. Data analysis - 9. Computers - References - Index
ER  -