TY  - BOOK
AU  - Blythe,Jim
TI  - Key concepts in marketing
T2  - SAGE key concepts
SN  - 9781847874986 (hbk.)
U1  - 658.8 
PY  - 2010///
CY  - Los Angeles, Calif.
PB  - SAGE
KW  - Marketing
N1  - First published: 2009; Includes bibliographical references and index
ER  -