McNeil, Ruth.

Business to business market research understanding and measuring business markets / [electronic resource] : Ruth McNeil. - London ; Sterling, VA : Kogan Page, 2005. - x, 310 p. : ill. ; 24 cm. - Market research in practice series . - Market research in practice series. .

Published in association with the Market Research Society.

Includes bibliographical references (p. 299-301) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.





GBA518762 bnb

Uk


Industrial marketing--Research.


Electronic books.

HF5415.1263 / .M365 2005eb

658.8