Business to business market research understanding and measuring business markets / [electronic resource] :
Ruth McNeil.
- London ; Sterling, VA : Kogan Page, 2005.
- x, 310 p. : ill. ; 24 cm.
- Market research in practice series .
- Market research in practice series. .
Published in association with the Market Research Society.
Includes bibliographical references (p. 299-301) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.