Sterne, Jim, 1955- Artificial intelligence for marketing : practical applications / Jim Sterne. - 1 online resource. Includes index. ISBN: 9781119406365 1119406366 LCCN: 2017-032081 Subjects--Topical Terms: Marketing.Artificial intelligence. Index Terms--Genre/Form: Electronic books. Dewey Class. No.: 658.800285/63