Middleton, Victor T. C., <br/><br/>
Marketing in travel and tourism / 
Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. 
 - Fouth edition. 
 - xxv, 502 pages :  colour illustrations ;  27 cm 
<br/><br/>Includes bibliographical references (pages 487-491) and index. 
<br/><br/><label>ISBN: </label>9780750686938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.
<br/><br/><label>Dewey Class. No.: </label>338.47910688  / MID 2009