Jennings, Gayle,  1955- <br/><br/>
Tourism research / 
Gayle Jennings. 
 - 2nd ed. 
 - Milton, Qld. :  John Wiley,  2010. 
 - xvi, 454 p. :  ill. ;  25 cm. 
 - Wiley Australia tourism series. .
 - Wiley Australia tourism series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. The role of research in tourism - 2. Theoretical paradigms underpinning tourism research - 3. Data and empirical material sources for tourism research - 4. The ethics of tourism research - 5. Methodological considerations for tourism research - 6. Qualitative methods and tourism research - 7. Qualitative methods of empirical material interpretation/(re)construction - 8. Quantitative methods and tourism research - 9. Quantitative methods of data analysis - 10. Tourism research proposals and reports - 11. Conference presentations, posters and articles - 12. The future of tourism research. 
<br/><br/><label>ISBN: </label>1742164609 (pbk.) 9781742164601 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Research.<br/>Tourism--Management.
<br/><br/><label>Dewey Class. No.: </label>338.4791072  / JEN 2010