Allen, Judy,  1952- <br/><br/>
Marketing your event planning business :  a creative approach to gaining the competitive edge / 
Judy Allen. 
 - Mississauga, Ont. :  Wiley,  c2004. 
 - xxii, 246 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [219]-221) and index. 
<br/><br/><label>ISBN: </label>9780470833872 (hbk.) 0470833874 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Planning.<br/>Special events industry--Marketing.
<br/><br/><label>Dewey Class. No.: </label>394.20688  / ALL 2004