TY - BOOK AU - Allen,Judy TI - Marketing your event planning business: a creative approach to gaining the competitive edge SN - 9780470833872 (hbk.) U1 - 394.20688 PY - 2004/// CY - Mississauga, Ont. PB - Wiley KW - Special events KW - Planning KW - Special events industry KW - Marketing N1 - Includes bibliographical references (p. [219]-221) and index ER -