TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins,John W.
TI  - Marketing strategy: a decision-focused approach 
SN  - 9781259010903
U1  - 658.802 
PY  - 2014///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -