TY  - BOOK
AU  - Lane,W.Ronald
AU  - King,Karen Whitehill
AU  - Reichert,Tom
AU  - Kleppner,Otto,1899-
TI  - Kleppner's advertising procedure
SN  - 0132465515 (pbk. : Int. ed.)
U1  - 659.1 
PY  - 2011///
CY  - Boston, MA
PB  - Pearson
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -