TY  - BOOK
AU  - Kolb,Bonita M.
TI  - Marketing research for the tourism, hospitality and events industries
SN  - 9781351702225
U1  - 338.4/791 23
PY  - 2018///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Tourism
KW  - Research
KW  - Methodology
KW  - Textbooks
KW  - Hospitality industry
KW  - Entertainment events
KW  - Marketing research
KW  - Marketing
KW  - City promotion
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1704141
ER  -