European business and marketing [electronic resource] / edited by Phil Harris and Frank McDonald. - 2nd ed. - London ;Thousand Oaks, Calif. : SAGE, 2004 - xxix, 302 p. : ill.

Rev. ed. of: European business and marketing / Phil Harris and Frank McDonald. c1994.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2005.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Marketing--European Union countries.


European Union countries--Commerce.


Electronic books.

HF5415.12.E9 / H37 2004eb

381/.094