Clow, Kenneth E., <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - Seventh edition. 
 - xx, 476 pages :  colour illustrations ;  27 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780133866339 0133866335 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/>Sales promotion.<br/>Direct marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO 2016