Blythe, Jim.
Principles and practice of marketing /
Jim Blythe.
- 2nd ed.
- Andover : South-Western/Cengage Learning, c2009.
- xxi, 744 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781408011478 (pbk.)
Marketing--Management.
Marketing--Case studies.
Industrial marketing--Management.
Marketing.
658.8 / BLY 2009