TY  - BOOK
AU  - Kapferer,Jean-Noël
AU  - Kernstock,Joachim
AU  - Brexendorf,Tim Oliver
AU  - Powell,Shaun M.
TI  - Advances in luxury brand management
T2  - Journal of brand management: advanced collections
SN  - 9783319511269
U1  - 658.827 
PY  - 2017///]
CY  - Cham, Switzerland
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Luxury goods industry
KW  - Luxuries
KW  - Marketing
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -