Quantitative models in marketing research [electronic resource] /
Philip Hans Franses and Richard Paap.
- Cambridge, UK ; New York : Cambridge University Press, 2001.
- xiii, 206 p. : ill. ; 26 cm.
Includes bibliographical references (p. 196-201) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.