TY  - BOOK
AU  - Radoff,Jon
TI  - Game on: energize your business with social media games 
SN  - 9780470936269 (pbk.)
U1  - 794.8 
PY  - 2011///
CY  - Indianapolis, IN
PB  - Wiley Pub.
KW  - Computer games
KW  - Design
KW  - Economic aspects
KW  - User-generated content
N1  - Includes bibliographical references (p. [365]-370) and index
ER  -