TY  - BOOK
AU  - Palmer,Adrian
TI  - Introduction to marketing: theory and practice 
SN  - 9780199557448 (pbk.)
U1  - 658.8 
PY  - 2009///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references and indexes; What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing
ER  -